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LG Electronics Inc. is gearing to promote itself, instead of its product offerings, as part of its transformation from an established home appliance manufacturer into what it calls a smart life solutions company. The corporate ad is the first of its kind in 24 years since 2000. LG Electronics announced it will run a corporate advertisement campaign on Monday, and has released three videos since July 26th, 2024, including ones focused on its mobility and thermal control solutions. The campaign videos highlight LG Electronics¡® innovations in mobility, artificial intelligence-powered smart home, webOS, and Heating, Ventilating, and Air Conditioning (HVAC) solutions. ¡°We expect the campaign to demonstrate our innovative efforts as we expand into various business areas, enhancing our youthful and dynamic brand image,¡± an LG Electronics official said. LG Electronics announced its vision to become a ¡°smart life solutions company¡± in 2023. The plan specifically includes three strategies that focus on expansion of service ranges via new platforms, business-to-business (B2B) operations, and exploring new sectors.
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